Urbanology Updates: UCLA to 'The Art of Go'

UCLA’s Alarming Rent Report: When it comes to rent, Los Angeles is the most unaffordable market in the country – worse than even San Francisco and New York. This dire situation has been growing for decades, as affordable housing dwindled and wages stagnated. UCLA Luskin School of Public Affairs and UCLA Ziman Center for Real Estate published a paper summarizing the data on this crisis. The news has been covered in Los Angeles Business Journal, Curbed LA, KPCC, and major financial media. 

Creative Cooperation: There is a natural synergy between good PR and good branding. However, many marketing firms are missing in-house PR. JSPR is filling the gap. Since launching just over a year ago, JSPR has collaborated with SoCal’s best marketing teams in the realm of placemaking. These alliances are propelling high-profile developments in the region: With HEXA (L.A.’s top Asian media agency), JSPR helped make The Ritz-Carlton Residences at L.A. LIVE the best-selling highrise in Southern California. InterCommunicationsInc and JSPR are highlighting the innovative Elevon office masterplan in El Segundo. With Greenhaus and Sandra Kulli, JSPR is establishing a strong identity for the revitalization of downtown Anaheim. And with Gunn Jerkens we are building a whole new level of buzz for Playa Vista. Other collaborators are Urbana and Looking. 

Elevon: Be honest. Are you excited about going to work? Maybe more people would be if their offices were – you know – exciting. That’s the concept underlying Elevon at Campus El Segundo: SoCal’s only new work environment allowing businesses to own their space. (A huge financial advantage, at today’s interest rates.). The innovative design is by Steven Ehrlich, the renowned residential architect. It translates how people love to live to how they want to work. The for-sale spaces of Elevon are moving quickly.

Transit-Oriented L.A.: JSPR continues its affiliation with Urban Land Institute Los Angeles and its ToLA events – Transit-Oriented Los Angeles. Last year ToLA made news when Mayor Eric Garcetti announced his Great Streets initiative: transforming city boulevards through creativity and economic power. Here is a video from the event. ToLA will host world-famous names in transportation design, November 12, at Japanese American National Museum in Downtown L.A. The event is themed: The Art of Go: Active Transportation for Healthy Cities. Here is a quick preview.

Huffington Post: In New York, biking is a contact sport. That’s the takeaway from a recent NYC visit comparing bike infrastructure in Manhattan and L.A. Both cities are lacking and that’s dangerous for all of us. You can read my monthly HuffPo column here.

Great Streets Wrap-Up

At the recent forum I produced with ULI Los Angeles, we had an all-star panel. “Can L.A.’s Streets Be Great?” was hosted at Gensler in its jewel-box space on Figueroa Street. An ideal quasi-public setting for a discussion on how smartly designed civic space can boost livability.

The below honchos and experts addressed a full house of urbanologists, bike-eratti, transit geeks and enlightened policy wonks (and I use those terms with utmost respect!)

José Huizar, Los Angeles 14th District Councilman, discussed the Broadway Streetscape Master Plan which recently got underway. Doane Liu, Deputy Mayor, City Services, City of Los Angeles, offered an update on Mayor Eric Garcetti’s Great Streets Initiative.  Rick Cole, Deputy Mayor, Budget & Innovation, City of Los Angeles, former mayor and/or city manager of Azusa, Pasadena, Ventura – spoke on the wider context of investment, neighborhood ownership of the street, events, marketing, pop ups, art programs and more. Laura Nelson, Los Angeles Times transportation reporter overviewed neighborhood mobility planning in the context of the region’s wider transportation system. Brigham Yen, Publisher and Editor of DTLA Rising, and Downtown real estate broker gave his impassioned critique of the plague of jaywalking tickets afflicting Downtown L.A.; and Melani Smith principal of Melendrez, updated everyone on the crucial but presently stalled My Figueroa project.

This week, Rick Cole went the extra mile by offering his presentation to The Planning Report, the influential policy journal published by David Abel. Here it is.

Can Mayor Garcetti Make L.A.’s Streets Great?

Los Angeles Mayor Eric Garcetti

This story first appeared in the Huffington Post. It was my inaugural column for HuffPo.

In 2009, then New York Mayor Michael Bloomberg made one of the biggest changes Manhattan had ever seen. It had nothing to do with Big Gulps. Bloomberg and his transportation czar Janette Sadik-Khan took a congested section of Times Square and closed it to traffic. They erected barriers, painted the asphalt, added beach chairs and – presto! – the street became a park.

These and other instant plazas reduced injuries to pedestrians and motorists while they boosted retail receipts. Most importantly, they returned the public realm to the people.

Can the same magic happen in L.A.? For his first act as new Mayor, Eric Garcetti unveiled the “Great Streets Initiative.” He plans to turn the main thoroughfares of up to 40 neighborhoods into lively, pedestrian-friendly places.

Of course, L.A. already has great streets. A few, anyway: Ventura Boulevard is teeming with energy. First Street in Boyle Heights is a real community gathering spot. Abbot Kinney Boulevard – anti-gentrification protests – has become a hipster haven. But greatness doesn’t happen by accident: These places are like stages set with wide sidewalks, tamed traffic and authentic retail so that daily social dramas can happen.

Then there are the duds. Lincoln Boulevard from Marina del Rey to Santa Monica should be great. Instead it’s a headache of auto-domination, cluttered signage and crummy landscaping. (My mother used to call it “Stinkin’ Lincoln.”)

As L.A. Times reporter Michael Finnegan noted, Garcetti has created a Great Streets Working Group, in which eight city agencies will collaborate (imagine that!) to create new medians, sidewalk repairs, bus stops, police patrols, bike corrals, business improvement districts and, yes, pocket parks.

"And while we're at it, let's add some sculptures and murals," Garcetti announced at an October transportation conference by the Urban Land Institute, Los Angeles.

"Their first priority will be to make sure street projects are coordinated.  No more Bureau of Street Services paving a street on Monday, DWP digging it up on Tuesday," said Garcetti.  "Let's also combine a DWP pipe project with some street furniture funds and with a sidewalk repair project all at the same time." (Here’s the video of his speech.)

But this “first priority” is a no-brainer. It doesn’t take an urban visionary to see that departments should work together.

What would really transform the landscape is a Times Square-like project. Something big and bold. The ideas are already floating out there… some of which Garcetti endorsed as a City Councilman from Hollywood. He could cover L.A.’s sub-surface freeways, such as the 101, and turn them into parks. He could join forces with L.A.’s uber-popular Cyclavia events and revive the dormant bike-share program, such as those successful in Chicago in New York.

And he could identify the streets at present designed only to flush traffic through town and instead give them a human dimension. These places constitute our meager public spaces. Let’s cede more of them to walkers, to runners, to bikers, to skaters, to moms with strollers. To us.

When Bloomberg’s transportation chief Janette Sadik-Khan did this, there was opposition, naturally. But, according to Esquire magazine’s profile of “16 Geniuses Who Give Us Hope,” she created plazas in at Madison, Herald and Union Square. “A whole long stretch of Broadway — two hundred thousand square feet, the size of three and a half football fields — is a pedestrian parkland, tables and flowers and sweating tourists resting their eighty-pound Toys 'R' Us bags while billboards glint commercially above them.” (In her inspiring TED talk Sadik-Khan sums up these changes.)

Her changes were a huge success. Maybe the best move Garcetti could make is to hire her.