Blog: Updates on Urbanology

Playa Vista Approaching Peak Silicon Beach

WSJ capture.JPG

JSPR was fortunate to work with Wall Street Journal Mansion reporter Katy McLaughlin on a major story about the culmination of development at Playa Vista. The community's approximately 3 million square feet of creative office space will approach its cap this fall when Google moves into the restored, historic Spruce Goose hangar, originally created by Howard Hughes. Brookfield Residential, implementing Playa Vista's master plan, is filling-in the community's final neighborhoods with dramatic residences that rival the custom homes next door in Venice. And synergy between the community and surrounding entertainment industry (including in Culver City) is also reaching its peak. 

Yes, Playa Vista is approaching its apotheosis ! (Apotheosis: noun: the highest point in the development of something; culmination or climax.)

CNN International Zooms in on Playa Vista: L.A.'s Innovative Neighborhood.

We worked with the excellent producers of CNN International's series "One Square Meter" on this story about Playa Vista, the heart of Silicon Beach. Story zooms in on the robust, 3 million-square-foot creative office campus, its new residences, parks and open space, and retail destination, Runway. This piece ran worldwide.