Playa Vista, the connected urban community on the Westside of Los Angeles, is nearing successful culmination in the heart of Silicon Beach. 42 of the 66 homes in The Collection, Playa Vista’s multi-level single-family residences, are now sold out. Playa Vista’s additional remaining single-family enclave – the luxury, multi-level residences of Jewel – has seen 12 of 14 homes now sold. Meanwhile The Campus at Playa Vista is nearing buildout of its approximately 3 million square feet of creative space. And Runway, Playa Vista’s retail and lifestyle development, has announced new tenants and a dynamic pedestrian-focused redesign.
“We’re now seeing the fruition of Playa Vista as the highly successful heart of Silicon Beach,” said Alison Girard, Director of Marketing at Brookfield Residential, Playa Vista’s community developer. “We’re approaching the final new homes available within walkable neighborhoods, adjacent to an international technology hub. With an advanced parks system, and shopping and entertainment all part of comprehensive community amenities, Playa Vista is approaching peak Silicon Beach.”
Girard also said the coastal community’s 10-minute drive to LAX has helped attract a sub-set of bi-coastal buyers: “These include entrepreneurs and executives based here in Playa Vista or in the growing creative-office districts in Culver City and West L.A.”
The Collection and Jewel
The Collection is a curated offering of single-family residences and one of Playa Vista’s final neighborhoods of single-family residences. 42 of its 66 homes are now sold out. Highlights of these multi-level, detached residences (approx. 2,624 – 3,666 sq. ft.) include private elevators, airy floorplans, gourmet kitchens and dramatically spacious decks for entertaining.
Jewel, Playa Vista’s luxury multi-story detached residences, are also nearly sold out, with 12 of its 14 homes now sold. Jewel residences range from 4,200-4,500 square feet. The open-concept modern designs offer luxuriously detailed finishes, spacious living areas, elevators, and indoor and outdoor entertaining areas – including dramatic third-floor entertainer's loft and covered deck with outdoor kitchen possibilities. The design is by Robert Hidey Architects. The homes are priced from the high $3 millions.
“The Collection and Jewel offer the final few new single-family homes on the market today – not just in Playa Vista, but on the entire Westside of Los Angeles,” said Girard. “It’s clear from the pace of sales traffic and closings that buyers increasingly recognize the value of these homes new homes they can make their own with personalization opportunities. We’re all so busy and these homes save you from remodeling a re-sale and hiring and managing contractors.”
The Campus at Playa Vista
Playa Vista’s approximately 3 million square feet of creative office is centered in The Campus at Playa Vista, with international tech and entertainment companies housed in architecturally significant offices. The most high-profile recent tenant is Google, which now occupies the restored, 319,000 square-foot, seven-story Spruce Goose hangar built by Howard Hughes.
This expansion by Google is among the final major components of The Campus, where Google has also purchased 12 vacant acres adjacent to the hanger. Also at The Campus are Yahoo Inc., YouTube Space LA, Fullscreen Inc., Loyola Marymount University School of Film and Television, USC’s Institute of Creative Technologies, Fox Sports Networks Inc., The Honest Company, and Belkin International Inc. Facebook is currently performing major tenant improvements at its new space in The Brickyard, the newest buildings in The Campus.
The Campus offers synergy with the surrounding Playa Vista community, including a broad range of housing that is attracting tech executives and other creatives.
“Playa Vista is built on the former facilities of Hughes Aircraft,” noted Girard. “The Spruce Goose hangar and other buildings built by Hughes offer architecture, scale and a sense of place that inspires creativity. People love to work where Howard Hughes once did.”
DJM Capital Partners, Inc. recently broke ground on a pedestrian-focused, $9.1 million re-envisioning of Runway, Playa Vista’s vibrant 14-acre lifestyle development with more than 220,000 square feet of retail and anchor tenants including Whole Foods Market and Cinemark Theaters. A raft of new tenants are also coming to Runway. They incude: Free Market, a 24,000-square-foot retail concept combining lifestyle, food and beverage; and Brella, a 7,000-square-foot co-working concept that includes child care services and wellness; and Sender One, an over 7,000-square-foot, world-class boulder-climbing center.